our business
Commitment to Expert Hoof Care
The Hoofman, renowned as ‘The Lame Cow Experts’, is dedicated to providing top-notch service for your cows, ensuring a speedy recovery. With our experienced team and specialised techniques, we focus on restoring the health and productivity of your livestock effectively and efficiently.
The Hoofman can offer you a range of services to help you reduce issues with lame cows, as well as create a long-term, healthy herd strategy to tackle the root causes of hoof issues on your farm.
our story
Johan grew up on a beef farm in South Africa, where from an early age he was devoted to animal stockmanship and welfare. His love of animals led him to acquiring his National Diploma in Animal Health and becoming a qualified veterinary technician.
In 2008, Johan immigrated from South Africa to New Zealand. He adjusted to New Zealand’s farming systems by working on local dairy farms before gaining further experience in dehorning, pregnancy testing, AB and hoof trimming as a veterinary technician.
Johan was working with farmers every day, and he knew he could do more to help them tackle hoof issues, reduce lame cow cases, resolve reproduction issues, and improve farming systems. This inspired him to establish The Hoofman in August 2014, so he could provide expert hoof services to farmers in the North Island.
Since, The Hoofman team and family have grown with more trimmers, office staff, and farmers sharing Johan’s passion and dedication. Furthermore, The Hoofman has introduced ‘Pro’s Choice’ hoof health products, developed from a decade of hands-on experience. These products are not only trusted by farmers and vets, but also the same products and solutions used daily in the business. Tested, proven, and perfected for NZ cows, conditions and farming methods, they’re simply the best on the market.

Our values

EXPERIENCED
This year, The Hoofman proudly celebrates 10 years of serving the North Island farming community. Over the past decade, we’ve dedicated ourselves to providing expert hoof trimming services that keep herds healthy and thriving.

Qualified
We provide the best professional veterinary service performed on lame cows, by qualified and highly experienced trimmers with the most advanced equipment in the world.

Commited
At The Hoofman, our commitment to excellence drives everything we do. We are dedicated to providing the highest standard of hoof care, ensuring that every cow in the North Island receives the attention and expertise they deserve.

Join our team
If you’re passionate about animal welfare, have attention to detail, interested in a career in hoof trimming, and eager to work with a dedicated and hardworking team, we want to hear from you! At The Hoofman, we value commitment, teamwork, and a love for what we do. Contact us to explore career opportunities today.
Articles

Cows must put their best feet forward
Rural News Group featured The Hoofman in an article where we compare your cows to race cars and talk about how to get the best performance from your herd.

Dedicated team improving dairy cow health
NZDairy featured The Hoofman in an article about enhancing productivity and reproduction rates by aiding lame cows.
Our Commitment to the Community
At The Hoofman, we are proud to be an active part of our local community. We believe in giving back and supporting the people and organisations that make our industry and region thrive.
Through sponsorships, we stand behind local sports teams, fostering passion, teamwork, and dedication in the next generation and beyond. We also support community events and initiatives that bring people together, celebrate local talent, and promote shared values.
At the heart of our involvement is a commitment to building strong, supportive connections. Whether it’s through financial sponsorship, providing resources, or simply cheering on our local teams, The Hoofman is dedicated to making a positive impact.
Together, we’re helping our community grow, succeed, and shine.
